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Ad Blockers vs. UTM Tags: How Much Attribution Are You Losing?
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Ad Blockers vs. UTM Tags: How Much Attribution Are You Losing?

In today’s digital marketing environment, accurate attribution is crucial for understanding the performance of campaigns and optimizing strategies. Many marketers rely heavily on UTM tags to track where their traffic originates. These snippets of code added to URLs provide essential data for campaign performance. However, the rise of ad blockers has created a new challenge—one […]

Olivia Brown 
Converting Images to WebP in Rust: Code Examples & Benchmarks
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Converting Images to WebP in Rust: Code Examples & Benchmarks

Converting images to the efficient WebP format has become a common practice for developers and website owners aiming to optimize performance, reduce image filesize, and enhance user experience. With modern tools like Rust offering a fast and safe system programming environment, developers are increasingly leveraging it for image processing tasks, including format conversion. This article […]

Olivia Brown 
Kubernetes Without the Yak-Shave: Managed Options
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Kubernetes Without the Yak-Shave: Managed Options

Running Kubernetes in production is a powerful, yet complex endeavor. While Kubernetes offers unparalleled flexibility and scalability for deploying containerized workloads, getting to the point where you can take full advantage of it involves significant operational overhead. Provisioning clusters, configuring networking, setting up monitoring, maintaining upgrades, and handling security patches—these are all critical areas where […]

Olivia Brown