Scrolling through TikTok can feel like a fun ride. You’ve got dances, memes, and yes — lots of ads. Sometimes, those ads catch your eye. A magical beauty product? A $5 tech gadget? A crazy kitchen tool?

You pause. You wonder: “Is this real or is this a scam?”

Don’t worry — we’ve got your back. Let’s learn how to spot the fakes from the legit deals, all while keeping things simple and fun.

1. Check the Comments

This is your first line of defense. Real users love to talk about their purchases. Their excitement or complaints can give away the truth.

• Look for actual reviews, not just emoji spam.
• Watch for repeated phrases — often a sign of bots.
• If comments are disabled? Red flag!

2. Visit the Brand’s Page

Tap on the ad and go to their TikTok profile. What do you see?

• Do they have more videos than just the ad?
• Do they reply to comments?
• Does the page look fresh and active?

If it looks like the profile was made yesterday — proceed with caution.

3. Reverse Image Search Products

This one’s a neat trick. Screenshot the product and do a reverse Google image search. You might find the same item for way cheaper… or a warning post saying it’s a scam.

4. Check the Website

If the ad links to a store, visit it — but smartly.

• Is it secure? Look for https:// and a lock icon.
• Do they list contact info and a return policy?
• Are there typos and weird design choices?

Pro tip: A website that looks like it was built in a rush probably was.

5. Look for External Reviews

Head to Google and search “[Brand name] reviews“. Check platforms like:

• Trustpilot
• Reddit threads
• YouTube unboxings

If no one outside TikTok is talking about them, it’s best to skip.

6. Use a Payment Method That Protects You

Never pay with:

• Bank transfers
• Gift cards
• Direct wire payments

Stick to PayPal or a credit card. They can help if things go south.

7. Be Realistic

If it sounds too good to be true… it probably is.

That $2 drone? That full glam makeup set for $1? Nope. Just nope.

8. Look for Verified Creators

Some real stores partner with TikTok influencers. These creators:

• Post or tag #ad or #sponsored — legally, they must!
• Have a history of content, not just product plugs
• Often show the product in use

That lets you see it in action – wins all around!

9. Trust Your Gut

You’re smarter than you think. If something feels sketchy, listen to that feeling. Curiosity is cool, but caution saves your wallet.

Final Tip: Bookmark Before Buying

Still sold on that item? Great! Bookmark it. Come back in a few days. Often, you’ll spot something you missed in the heat of the TikTok scroll.

Remember — TikTok is amazing for finding cool products and trends. But it’s also a hotspot for sneaky ads. Use these tips like a toolkit and keep those scammy sellers in check!

Now go forth, scroll like a pro, and shop smart. 🚀