Getting involved in the vibrant world of Discord servers opens up many opportunities for customization and community identity. One such feature that many server administrators and developers aim to obtain is a Guild Tag, also known as a Vanity URL. Whether you’re running a growing community or just curious about how official servers manage to get those sleek invite links like discord.gg/minecraft, this guide will walk you step-by-step through how to get a Discord Guild Tag for your own server.

TL;DR

Discord Guild Tags, often referred to as Vanity URLs, are custom invite links available to servers that meet specific criteria. To qualify, your server needs to be verified, have a strong community base, and follow Discord’s guidelines. You can request a Vanity URL through your server settings once eligibility is met. The process involves both preparation and compliance, but with time and effort, you can proudly represent your community with a unique server link.

What is a Discord Guild Tag?

A Discord Guild Tag or Vanity URL is a custom URL that allows users to access your Discord server via a personalized link, such as discord.gg/yourcommunityname. This is particularly useful for branding, marketing, and making your server more accessible. Normally, Discord generates a random mix of characters for invite links. With a guild tag, you can replace that with something more recognizable and relevant.

Who Can Get a Vanity URL?

Not every Discord server is immediately eligible for a vanity invite link. This feature is typically reserved for:

• Verified servers (e.g., game developers, content creators, publishers)
• Partnered servers (official Discord Partner Program members)
• Community servers that meet specific requirements, including user engagement and security settings

If your server is still small or not officially verified, you may need to grow and structure it properly first before qualifying for this feature.

Step-by-Step: How to Get a Discord Guild Tag

1. Build and Structure Your Community Server

First, ensure your Discord server is organized and adheres to the platform’s community standards:

• Enable Community Settings: Go to Server Settings > Community and enable it.
• Set Up Rules and Community Channels: Make sure your rules channel and welcome screen are properly configured.
• Ensure Two-Factor Authentication (2FA) is enabled for moderation staff.

This structure not only paves the way to getting a vanity URL, but also makes your server more inviting to new members.

2. Grow Your Member Base

One of the most essential factors in qualifying for a guild tag is having an active and engaged community. Discord often requires a server to have a significant and sustained number of members before offering access to Vanity URLs. While the exact number is not public, here’s what you can do to grow effectively:

• Promote your server on social media platforms relevant to your niche.
• Collaborate with other servers or influencers.
• Host regular events and activities to boost engagement.
• Offer value through knowledge, entertainment, or community support.

3. Apply for Discord Partner or Verification Program

The most straightforward method to obtain a vanity URL is through the Discord Partner or Verification programs.

Discord Partner Program Requirements:

• Server must be public, well-moderated, and active.
• Should include a clear and unique community purpose.
• Meet minimum activity thresholds (members, chats, etc.).

Verification Program Requirements:

• Targeted at game developers, publishers, content creators, and artists.
• Must have an existing public identity (e.g., YouTube, Twitch, TikTok).
• Provide necessary documentation proving identity and affiliation.

You can submit your application via the official Discord Partner page or Verification program page. Once approved, you’ll be given access to edit your invite link to make it custom.

4. Setting the Vanity URL

Once your server is approved for a Guild Tag, follow these steps to customize your invite link:

1. Go to Server Settings > Custom Invite Link (inside the vanity URL tab).
2. Type in your desired alias (for example, /yourserver).
3. Click Save Changes to lock it in. If the name is already taken, you’ll need to try another variation.

Note: Only server admins with the correct permissions can access and modify this setting.

5. Best Practices When Choosing a Guild Tag

Your vanity link should be:

• Simple and easy to remember (e.g., /GamersUnite)
• Relevant to your community’s name or theme
• Free of inappropriate or copyrighted terms

Keep in mind that possessing a vanity URL doesn’t guarantee exclusivity to a brand unless it’s supported by trademarks or legal ownership. Choose wisely!

Troubleshooting: Why Can’t I Access the Custom Invite Link Option?

If you do not see the Vanity URL settings in your server:

• Check if your server is verified or partnered—only those servers have access currently.
• Make sure the server has Community Features enabled.
• Ensure you have administrative permissions.
• Still stuck? Submit a support ticket via Discord’s Support Center.

Alternatives to the Vanity URL

If your server doesn’t yet meet the requirements for a proper Guild Tag, here are a few handy alternatives:

• Create Permanent Invite Links: Set up invite links that never expire and place them in bios or social profiles.
• Use Link Shorteners: Services like Bit.ly or TinyURL can let you rename those random strings into easier-to-read links.
• Set Custom Domain Redirects: If you own a website, you can redirect a route like yourdomain.com/discord to your Discord invite link.

Benefits of Having a Discord Guild Tag

Once secured, a custom guild tag brings multiple advantages:

• Enhanced Branding: Makes your server stand out with a clean, branded URL.
• Easier Sharing: Say goodbye to ugly, random invite links.
• Professionalism: Shows your server as active, official, and community-driven.

Final Thoughts

Getting a Discord Guild Tag isn’t just about having a flashy URL—it’s a reflection of the hard work you’ve put into building a dynamic, engaged community. It may take time, effort, and strategic growth, but the result is well worth it. Whether you’re aiming to become a Discord partner or simply want to reach that next milestone, keep grinding, stay active, and promote responsibly. Your unique Discord tag could be just around the corner.