If you’re a coach or consultant, you’ve probably heard the phrase “Your website is your storefront.” And in many ways, it is! But if you’re not tech-savvy or a designer, building a lead-gen website can feel like assembling IKEA furniture without a manual.

TLDR: Coaches and consultants love website builders that are simple, flexible, and funnel-focused. Tools like ClickFunnels, Kajabi, and Systeme.io are top choices. They help create great landing pages, email sequences, and booking systems. If you want to grow your leads while keeping it simple, this guide is for you.

Why Website Builders Are a Big Deal for Coaches

As a coach or consultant, your goal is to turn website visitors into paying clients. But just having a pretty site isn’t enough. You need tools that help you:

• Capture email addresses
• Book consult calls
• Deliver freebies
• Upsell services

This is where lead generation funnels come in. They’re like little pathways that guide your visitors from “just looking” to “let’s work together!”

What Makes a Website Builder Great for Funnels?

You want a platform that offers:

• Easy drag-and-drop editors
• Landing page templates made for conversions
• Email marketing built in
• Booking and calendar tools

Basically, you want all your tools under one roof without needing 10 logins. Let’s check out the tools that get this right.

Top Website Builders Loved by Coaches and Consultants

1. ClickFunnels

This one is a favorite among business coaches and digital marketers. And for good reason:

• Incredibly easy to build sales funnels
• One-click upsells and downsells
• Built-in payment and email systems

ClickFunnels is focused purely on funnels and conversion. It’s not great for blogging or heavy content, but if your goal is leads and clients—it delivers.

2. Kajabi

Kajabi is kind of like the Swiss Army knife for coaches. It has:

• Website builder
• Email automation
• Online course delivery
• Membership site tools

This platform shines for coaches who want to monetize their knowledge by selling courses or memberships. Plus, it’s beautiful straight out of the box.

Bonus: Kajabi includes pipelines (their word for funnels), so creating a client journey is super simple.

3. Systeme.io

Looking for a budget-friendly option that does pretty much everything? Say hello to Systeme.io. It’s free to get started, and it includes:

• Website builder
• Sales funnels
• Email marketing
• Affiliate program management

Yes, even a free tier with all that! Great for coaches just starting out or anyone who loves a lean, mean funnel tool.

4. Wix (With Ascend Tools)

Wix has stepped up its game with Ascend by Wix. You get more marketing muscle along with the design flexibility Wix is known for. Features include:

• Email marketing
• Automations and forms
• CRM for managing leads

Wix is great for visually polished websites with a mix of marketing tools. Just be mindful that it’s not as funnel-first as ClickFunnels or Kajabi.

5. GoHighLevel

This one’s a bit of a power tool. Best for agencies or coaches who want full control. With GoHighLevel, you can:

• Build funnels
• Set up client pipelines
• Send texts and emails
• Create calendars and booking forms

It’s not as beginner-friendly as the other tools, but GoHighLevel is packed with serious automation. If you love tech and data, this might be your playground.

What About WordPress?

Ah, the classic! WordPress is still around and powerful. But here’s the thing: it comes with a learning curve. You’ll need to:

• Pick a theme
• Install plugins
• Set up hosting

For tech-savvy consultants, WordPress can be a dream. You can use plugins like Elementor and FunnelKit. But if you want to skip the tech headaches, one of the all-in-one builders above might be better.

So, Which Should You Choose?

It depends on your style, goals, and how “techy” you are.

• Just starting out? Try Systeme.io.
• Want to scale courses? Go with Kajabi.
• Funnel-focused? Run with ClickFunnels.
• Love flexibility? Explore Wix.
• Need powerful automation? Dive into GoHighLevel.

Hot Tip: Combine Tools Smartly

You don’t have to do everything on one platform. Some coaches use:

• ClickFunnels for landing pages
• MailerLite or ConvertKit for emails
• Calendly for booking

But remember—too many tools can get messy. If you’re juggling multiple logins and integrations, you might burn out before your funnel is even live.

A Quick Look at Pricing

Here’s a snapshot of the tools we covered:

Tool	Free Plan	Starting Price	Email & Booking
ClickFunnels	No	$97/mo	Yes
Kajabi	Trial only	$149/mo	Yes
Systeme.io	Yes	$0	Yes
Wix + Ascend	Yes	$16/mo + tools	Yes
GoHighLevel	No	$97/mo	Yes

Final Thoughts

Your website should work as hard as you do. Whether you’re just starting out or scaling fast, the right website builder can help bring more leads—and reduce tech headaches.

Start simple. Focus on getting your first conversion-focused funnel going. Test the tools. See what feels good. Once you’re in a groove, you can build out more features.

And remember: the best funnel is the one that’s live and working—not the one stuck in tech limbo. Launch it, tweak it later, and let your website finally do the selling for you.